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The South African animal feed industry came into being when South Africa endured extreme hardship under the severe droughts and depression. The AFMA of today has its origin as an informal association of members after the drought and great depression of the 1930’s. These circumstances of hardships gave way to in depth scientific thought in the South African animal and livestock arena on innovative solutions of feeding of production animals.
Since 1945, AFMA has been standing its ground in the local and international arena to fulfil its vision of taking the lead as the dynamic animal feed thought leader influencing food security through partnerships with all stakeholders in various value chains, unlocking sustainable growth for all. As the representative industry body, AFMA and its members are therefore responsible role players within the food value chain that ensure feeds that are produced and delivered in accordance with its commitment to SAFE FEED for SAFE Food.
The South African animal feed industry dates back to the 1930’s, when the first 5-tonne electrical feed mixer was installed by Lion Bridge in Pretoria.
The Association of Balanced Feed Manufacturers was established to represent the interests and be the official mouthpiece of the feed industry.
The Association hosted its first Annual General Meeting.
“In the field of technical services, our industry continues to attract university graduates and highly qualified salesmen who not only sell feed as such, but are in a position to advice farmers in technique and scientific methods”. Minutes of 19th AGM held on 2 March 1966.
The Association joined membership at the International Feed Industry Federation (IFIF). IFIF members represent over 80% of the global animal feed industry.
The Association of Balanced Feed Manufacturers changed its Memorandum of Association (MoA), and become known as the Animal Feed Manufacturers Association (AFMA) in 1988 and registered as an Article 21 company, not for profit. At the AGM it was decided to use AFMA as the official acronym for Afrikaans and English
The first AFMA student of the year award went to Dirk van der Linde. Dirk is currently CEO of TICSA and a member of AFMA
AFMA Matrix, the feed industry’s quarterly magazine published it’s first issue in March 1992. It is one of the leading industry magazines, published quarterly and distributed to more than 4 000 local and international industry and industry related readers.
First AFMA Person of the year award went to Dr Munro Griessel.
First AFMA Technical person of the year award went to Dr Martin Neitz.
AFMA applied for registration of its logo and slogan “Safe Feed for Safe Food” as a trademark.
Competition Commission started enforcing competition legislation on agricultural and agro-food processing businesses.
AFMA introduces the Code of Conduct as requirement for membership. AFMA took up its IFIF regional responsibilities by embracing key manufacturing role players from countries in the Southern African Development Community (SADC) and represented their interest in IFIF meetings.
AFMA joined membership at Agbiz, which forms part of AFMA’s strategic plan and vision to align the association with matters in the larger agricultural socio-political arena
AFMA formally establishes a full-time secretariat for the South African Cereal and Oilseed Trade Association (SACOTA). SACOTA is the most prominent association of trading members operating within South Africa and the SADC region. Membership range from multinational companies to one man local trading companies.
AFMA in conjunction with the Agricultural Sector Education Training Authority (AGRISETA) completes the curriculum for the occupation – “Feed Miller”, nationally accredited as a formal qualification SAQA and accepted by all feed mills in South Africa.
The Southern Africa Feed Manufacturers’ Association (SAFMA) was founded in April 2013, during the 4th IFIF Global Feed and Food Conference (GFFC) at Sun City. The 4th GFFC was and is still regarded by the international feed and related industries as the best GFFC hosted, with a record attendance of 750 delegates. The AFMA FORUM programme was one of 4 parallel sessions of the GFFC Programme and formed part of the larger IFIF GFFC programme.
AFMA took lead to manage and facilitate effective business decision-making based on the business information according to guidelines received from the Competition Commission received in 2013
AFMA, the South African Poultry Association (SAPA) and TAFMA joined forces in hosting the SADC Poultry Expo in Tanzania in December 2015. The SADC Poultry Expo platform was used to present the TAFMA concept as the pilot project of the larger SAFMA project. It was also decided to divert from the initial strategy and to commence with pilot projects in one SADC member state with the aim of establishing a blueprint for taking the SAFMA process forward.
The AFMA/UP Research and Training Feed Mill MoA was signed in December 2018.
AFMA and SAPPO co-hosted the first International Ensminger Pig Symposium on African soil. AFMA, with assistance of individuals within Zambia, started planning the establishment of the Zambian Animal Feed Manufacturers Association (ZAFMA). This will be the second association to be established based on the principles of the AFMA model, which also takes account of the member country’s individual requirements.
AFMA, attends the Executive Board of the Association of Kenyan Feed Manufacturers’ Animal (AKEFEMA) workshop and meeting to facilitate and mentor AKEFEMA on their revived strategy going forward. AFMA will be cooperating with AKEFEMA on this, assisting to embed the necessary structures for the Kenyan Feed Industry.
AFMA assumes full in-house administration of the Code of Conduct process and introduces a pre-screening phase and membership numbers. Two additional requirements were added to the industry Code.
AFMA introduces a new membership category “Affiliate Membership” and warehouse audits were made mandatory for all members utilising off-site warehousing. AFMA appointed its first female Chairperson of the Board of Directors (Anina Hunter)
AFMA appointed its first female Executive Director (Liesl Breytenbach). Affiliate Membership Categories were changed to include NGO’s Avian influenza outbreaks heavily affected the poultry sector, significantly impacting feed production.
AFMA adopted a strategy built on four pillars: Affordable feed supply, Innovative animal nutrition, Safe feed for safe food, and Training & skills development.
Remote audits are introduced for specific member categories, including traders who do not use warehousing and manufacturing facilities in neighbouring SADC countries, and do not export to South Africa.
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