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Launched in 2008, The AFMA Code of Conduct (CoC) is AFMA’s flagship self-regulation tool. It allows members to demonstrate compliance with best practices beyond regulation. It covers everything from sourcing to manufacturing, storage and delivery and is audited by an independent third-party auditor.
It is the foundation of consumer confidence and industry credibility and trust. Every full and associate member who displays this logo has undergone a rigorous, independent audit process. Only once they’ve met all the standards can they earn the right to use this logo on their product.
This logo = Trust. Safety. Integrity.
It means the feed has been made to the highest industry standards – and you can feed with confidence.
At AFMA, integrity isn’t just a value – it’s the foundation of everything we do!
AFMA’s Code of Conduct is more than a set of standards; it’s a bold statement of our industry’s commitment to feed safety, ethical business, and professional excellence. So, what exactly does it mean when this logo is present?
AFMA members shall meet all legal requirements in terms of the Fertilizer, farm feeds, agricultural remedies, and stock remedies Act (Act 36 of 1947).
AFMA members shall meet the requirements of Good Manufacturing Practice (GMP) to ensure feed safety.
AFMA members shall recognise the importance of a Feed Safety Management System and adopt the relevant procedures.
Animal feed recommendations and formulations shall be carried out by qualified animal scientists registered with the South African Council for Natural Scientific Professions (SACNASP).
AFMA members shall comply with the Basic Conditions of Employment Act.
AFMA members shall acknowledge the AgriBEE Sector Code of Good Practice from the Broad-Based Black Economic Empowerment Act.
AFMA members shall comply with the Occupational Health and Safety Act.
AFMA members shall comply with the Consumer Protection Act with specific reference to consumers’ rights to a fair, accessible, and sustainable marketplace and clear identification and labelling of GMO products.
AFMA members shall promote compliance with the Competition Act by acknowledging, underwriting, and promoting the AFMA anti-competitive statement.
AFMA members shall comply with the legal requirements of all relevant legislation to not bring the Industry, Association, or its members into disrepute.
AFMA members shall make their facilities available for auditing for conformance to the AFMA Code of Conduct by an assessment body appointed by AFMA.
To promote the interests of its members, and those of the animal feeds industry and the community insofar as they relate to each other”.
In a time where trust is everything, the Code of Conduct ensures that AFMA members stand out as responsible, transparent, and quality-driven partners in the agricultural value chain. It signals to customers, suppliers, and regulators that our members are committed to best practices, compliance, and continuous improvement.
When you see the AFMA Code of Conduct logo, you’re not just seeing a symbol – you’re seeing a standard of excellence. It means the feed has been made to the highest industry standards – and you can feed with confidence. This emblem represents trust, safety, and professional excellence across the entire animal feed value chain. Every AFMA member displaying this logo has passed a rigorous, third-party audit and complies with 12 critical principles that safeguard animal health, consumer confidence, and industry integrity.
You can be confident that the feed you're purchasing is legally compliant, ethically manufactured, and nutritionally sound. You’re supporting a supplier that prioritizes quality, transparency, and food safety - because your animals deserve the best.
Working with an AFMA Code-compliant member means partnering with a business that values integrity, sustainability, and fair competition. You’re aligning your brand with a responsible and progressive supply chain.
This badge ensures products meet South Africa’s highest feed safety standards, aligned with both local legislation and international best practices. It reinforces accountability - every certified facility is independently verified to meet AFMA’s strict criteria.
If you are registered on our databese to submit your feed, salmonella and micotoxin statistical information, you can login here.
If you are not able to access the Statistics System dashboard, please make contact with our admin team to verify your membership and access credentials.
