AFMA’s core mandate is to promote the growth, development, and long-term sustainability of the feed industry, while ensuring that the sector operates responsibly and transparently within the greater food value chain. By fostering high standards, innovation, and responsible practices, AFMA contributes to securing safe, nutritious, and reliable feed—an essential foundation for food production and consumer confidence.

To achieve these objectives, AFMA actively creates an enabling environment for its members through meaningful engagement and collaboration with a wide network of stakeholders. These include government and regulatory authorities, parastatals, industry forums, commodity and trade associations, as well as partners across the grain and livestock value chains. Both locally and internationally, AFMA positions itself as a trusted voice and a catalyst for progress in the feed and food industries.