Effective Date: 1 September 2025

The Animal Feed Manufacturers Association of South Africa (AFMA) is committed to protecting your personal information and ensuring it is handled responsibly, in line with South Africa’s Protection of Personal Information Act (POPIA).

1. Who We Are

AFMA is the official representative body for the animal feed industry in South Africa.

Contact Details:
Address: Agri-Hub Office Park, Block B, 477 Witherite Street, The Willows, Pretoria
Postal: PostNet Suite 221, Private Bag X04, Menlo Park, 0102
Tel: +27 (0)12 663 9097
Email: admin@afma.co.za

2. What Information We Collect

We may collect the following types of information:

• Your name, company, and job title
• Contact information (email, phone number, address)
• Membership or registration data
• Billing and payment details
• Website usage data (cookies, IP addresses)
• Any information voluntarily submitted via forms or communication

3. How We Use Your Information

We use personal data to:

• Process memberships, events, or services
• Send relevant updates, newsletters, or industry information
• Improve website functionality and user experience
• Comply with legal obligations
• Respond to inquiries or feedback
• Conduct analytics or internal reporting

4. Sharing of Personal Information

We do not sell your personal data. It may be shared:

• With trusted service providers (IT support, payment processors, event partners)
• If required by law or legal process
• With industry regulatory bodies where relevant

All third parties are required to handle your information securely and lawfully.

5. Data Security

We use appropriate technical and administrative safeguards to protect your data from unauthorized access, loss, or misuse. Only authorized personnel have access to your information.

6. Data Retention

We retain personal data only as long as necessary:

• To fulfill the purpose it was collected for
• To meet legal or regulatory requirements
• To support business needs (e.g., invoicing history)

After this period, data is securely deleted or anonymized.

7. Your Rights

Under POPIA, you have the right to:

• Request access to your personal information
• Correct or update your data
• Object to processing or request deletion (where applicable)
• Withdraw consent
• Lodge a complaint with the Information Regulator

Please email admin@afma.co.za to exercise these rights.

8. Cookies

Our website uses cookies to enhance your browsing experience and analyze site traffic. You may disable cookies in your browser settings, but this could affect certain functionality.

9. External Links

Our site may contain links to third-party websites. Please note that these sites have their own privacy policies. AFMA is not responsible for their practices or content.

Example: Information Regulator of South Africa

10. Changes to This Policy

We may update this policy as needed. Updates will be posted on this page, with the revised effective date.

11. Contact Us

For questions about this policy or your personal data:
Tel: +27 (0)12 663 9097
Email: admin@afma.co.za